Ideas in fusion (www.ideasinfusion.com) has developed an entrepreneurial solution which is the INNOVATIVE AND SUSTAINABLE ENTREPRENEURSHIP FOR YOUTHS IN AFRICA  (ISE-YA) to make a positive contribution towards addressing the challenge of youth unemployment in Africa. ISE-YA will involve the development of products that will create sustainable employment and entrepreneurship opportunities for the youth in Africa. Interestingly, ISE-YA in the Yoruba language translates to ‘it’s time to work‘ , indeed ISE-YA branded products are well positioned to create “work” for the unemployed African youth.